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Glossary: deepfakes, leaks and content removal

The words you will come across along the way, explained simply.

Deepfake
An image, video or audio recording created or edited with artificial intelligence to show a real person saying or doing something they never said or did. Get a deepfake removed.
Intimate deepfake (“deepnude”)
A fake nude or sexual image made with AI from ordinary photos of a person. Sharing one without consent is a crime in the US, the UK, France and a growing number of countries, even when it is labelled as fake.
Voice cloning
Imitating a person's voice with AI from a few seconds of recording, used for fake messages, fake videos or phone scams. Read the guide.
Impersonation
Pretending to be another person, for example with a fake account in their name. Banned by every major platform, and a crime in several countries and US states. Get a fake profile removed.
Leak
Content spreading outside the setting its creator chose: paid content reposted for free, private images posted by someone else. Get a leak removed.
NCII (non-consensual intimate imagery)
Intimate images shared without the consent of the person shown, whether real or AI-generated. The term platforms and laws use, and the reason to pick when you report.
Doxxing
Publishing information that identifies or locates a person (name, address, employer) online to expose them to harm. Banned by platforms and an offence in several countries.
TAKE IT DOWN Act
US federal law passed in 2025. It makes publishing non-consensual intimate images, including AI-generated ones, a federal crime, and requires covered platforms to remove them within 48 hours of a valid request. Enforced by the FTC since May 2026.
DSA (Digital Services Act)
EU Regulation 2022/2065, applicable to all platforms since February 2024. Hosting services must provide a way to report illegal content, and large platforms must offer an internal appeal against their decisions.
DMCA notice
A takedown request under the US Digital Millennium Copyright Act. Most major platforms and Google use it to handle copyright claims, including from creators outside the US.
Delisting
Removing a page from a search engine's results. The page can stay online, but it becomes very hard to find. Read the Google guide.
Right to be forgotten
Under the GDPR, people in Europe can ask search engines to delist results linked to their name when the information is inaccurate, excessive or no longer relevant.
Bulletproof host
A hosting provider that deliberately ignores takedown requests, often based in an uncooperative country. You then act through the site's infrastructure providers and the search engines.
Hash (digital fingerprint)
A code computed from an image or video that lets it be recognised without being shared. The principle behind StopNCII and many copy-detection tools.
StopNCII
A free tool that creates the hash of an intimate image on your own device, so partner platforms can block it from being posted. The image itself is never uploaded.
Trusted flagger
An organisation recognised by a national authority under the DSA, whose reports platforms must handle with priority.
Time-stamped capture
A dated capture of a web page that proves content was online at a given time. For court proceedings, a capture made by a bailiff, notary or forensic expert carries the most weight.
Right of publicity and image rights
The right to control commercial use of your name, face or voice. Recognised in many US states and, in various forms, in most European countries.
AI Act
EU Regulation 2024/1689. Since 2 August 2026, its article 50 requires, among other things, that deepfakes generated or manipulated by AI be disclosed as such.

Missing a term? Write to us at contact@sosdeepfake.com.

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